How the hiring of a public relations agency transformed my business: my 10 -year trip

As owner of a business, one of the things that I am most proud is to grow my brand from a small blog to a nationally recognized name with more than 5 million followers. From creating purchasing content on YouTube to conventional television programs such as ITV is this morningIt has been an incredible trip.

The turning point for me was to hire the correct public relations agency. Ten years ago, I decided to work with JT Marketing PR, and changed everything. This blog post is my reflection on how a United Kingdom public relations agency helped me build my brand and why I think it is one of the best investments you can do for your business.

How I started with Public Relations

Thirteen years ago, I started creating purchasing content in YouTubeVisiting stores like Home Bargains and B&M weekly. I shared the latest offers in the store and taught people how coupon in the United Kingdom. This passion led to the creation of my blog, “Cupon Queen.”

Two years after my trip, I wanted to do something bigger to support my growing audience and give back to the community. It was then that a local beneficial organization “,”The Benjamin Foundation“I contacted me to get help with their mission of feeding homeless teenagers during Christmas. I decided to assume a bold challenge: break the United Kingdom record for the largest coupon store.

The public relations campaign that changed everything

For six weeks, I contacted brands with positive letters and Christmas cards. My goal was to create a positive impression instead of complaints, which led many brands to send me coupons as thanks for my loyalty. At the end of my reach, I had accumulated almost £ 1,000 in coupons.

The store took place in December 2014. I spent eight hours in the payment using hundreds of coupons and asked that the total bill to zero. The beneficial organization was excited with the result, and was proud of what we achieved. However, I knew that this story could reach more people and inspire others, so I decided to seek professional public relations.

Find the correct public relations agency

To ensure that the story reached as many people as possible, I needed the experience of a public relations agency. My first call resulted in an impressive five -digit appointment for only one day of work, which was far from my budget.

My next call was Joseph Tirelli of JT MARKETING PR. When I explained my idea, he listened carefully and said: “Let me create a plan and see how we can help.” A few days later, we agreed a budget and a strategy, and JT Marketing PR became my trusted public relations partner.

THE POWER OF PUBLIC RELATIONS

What happened later was beyond everything I could have imagined. With the help of JT Marketing PR, the story of the coupon store went viral. The main media such as The New York Times I picked it up, and my phone did not stop ringing with interview requests.

My Facebook tracking shot 10,000 to 100,000 in less than a month, and the event established me as a reliable source for advice to save money. This campaign was only the beginning of an incredible trip with JT Marketing PR.

How public relations helped build my brand

Public relations have been essential to help me grow my brand and expand my reach. It is not only about individual campaigns, but to create a consistent and reliable brand that resonates with the public.

Expanding my reach

Through coverage and strategic media campaigns, public relations helped me to grow my social networks to more than 5 million. His ability to connect with the correct platforms also led to regular appearances in television programs such as ITV is this morningWhere I had a weekly position for almost two years.

Establish credibility

PR It was essential to build my reputation as a reliable expert. By ensuring interviews and administering the press coverage, JT Marketing PR said that my message reached the appropriate audience in an authentic and impressive way.

Why JT Marketing was the right choice for my business

Work with JT MARKETING PR It has been one of the best decisions I have made. Joseph Tirelli and his team stood out because they really worried about my goals and adapted their strategies to adapt to my vision.

Some of the most prominent aspects of our 10 -year association include:

• Grow my social networks to millions
• Ensure regular television appearances, even in ITV’s This morning
• Creation of campaigns that resonated with the public and generated significant results

His professionalism, creativity and dedication have been essential for my growth, and I really think they are the best in what they do.

Thinking about hiring a public relations agency?

If you are considering hiring a public relations agency, it is important to do your research. There are many stories about companies that pay high rates for public relations services without seeing real results.

Many people instinctively resort to large agencies, but often prioritize profits on personalized service. The smallest and focused teams like JT Marketing PR are different. Joseph and his team have constantly delivered value, and every penny that I have spent with them has been worth it.

If I would recommend someone, it would be JT Marketing Pr. You can get more information about them in https://www.jtmarketingpr.co.uk/.

In general

Reflecting on the last 10 years, hiring a public relations agency was one of the best decisions I have made for my business. From helping a local beneficial organization to building a brand that reaches millions, public relations have been a cornerstone of my success.

PR is not just about media coverage. It is about building relationships, creating opportunities and establishing a lasting brand. With the right public relations team behind you, there is no limit to what you can achieve.

Frequent questions

What do public relations agencies do?

Public relations agencies help companies manage their public image. This includes ensuring media coverage, creating press releases, managing crisis situations and building relationships with journalists.

How can my business grow my business?

Public relations increase visibility, generate trust with your audience and create opportunities for collaborations, associations and media coverage.

What should I look for at a public relations agency?

Look for an agency with experience in your industry, a proven history of successful campaigns and a personalized approach to the strategy.

Are public relations faces?

The costs vary according to the agency and the services provided. The smallest agencies often offer more affordable and personalized solutions compared to the largest companies.

When should I hire a public relations agency?

You should consider hiring a public relations agency if you are launching a product, you want to increase your visibility or need help to manage your brand’s reputation for a critical period.

What do public relations agencies do?

Public relations agencies help companies manage their public image. This includes ensuring media coverage, creating press releases, managing crisis situations and building relationships with journalists.

How can my business grow my business?

Public relations increase visibility, generate trust with your audience and create opportunities for collaborations, associations and media coverage.

What should I look for at a public relations agency?

Look for an agency with experience in your industry, a proven history of successful campaigns and a personalized approach to the strategy.

When should I hire a public relations agency?

You should consider hiring a public relations agency if you are launching a product, you want to increase your visibility or need help to manage your brand’s reputation for a critical period.